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How To Create Proposal Content for RFPs That Gets Results

Writing a proposal can be exciting, and a bit challenging. Our step-by-step guide takes some of the challenges out of the proposal writing process.

1. Understand the goal of the proposal

Before you begin responding to an RFP, you need to have a clear understanding of its purpose. A proposal is meant to convince your prospective client that your solution is the best fit for their needs. It should be persuasive, informative, compliant and compelling.

2. Know Your Prospect

Research your client before you begin writing to understand their needs, preferences and pain points. This will help you tailor your proposal to their requirements.

3. Be Clear and Concise

A clear and concise structure helps your reader quickly understand your proposal’s main points. Strategic use of headings, subheadings, graphics and bullet points to break up content make it easier to read.

4. Highlight Your Unique Value Proposition

Your proposal should clearly highlight your unique value proposition. What makes your solution the best choice? Why should the client choose you over your competitors?

5. Substantiate All Claims

Provide evidence to support your claims by using data, case studies and testimonials to support your claims. This will build credibility and demonstrate that your solution has worked for other clients.

6. Address Potential Objections

Anticipate potential objections your client may have and address them in your proposal. This demonstrates that you understand their concerns and have a plan to address them.

7. Use a Professional Tone

Use a professional tone when writing your proposal. Avoid using slang, jargon and acronyms that your client may not understand.

8. Proofread and Revise

Proofread and review your proposal before submitting it to ensure it’s error-free and easy to read. Ask colleagues or friends to review the content and provide feedback.

By following these tips, you can create proposal content that gets results and helps you win more business. For additional help with RFPs and the proposal content, contact Bidify today.


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