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Making Informed Decisions: How to Choose the Right RFPs

In today's competitive business landscape, responding to Request for Proposals (RFPs) has become a crucial part of winning new contracts and growing your business. However, not all RFPs are created equal, and pursuing every opportunity that comes your way can be a costly and time-consuming endeavor.

This is where intelligent decision-making comes into play. In this blog post, we'll explore the importance of selecting the right RFPs for your company and how AI-driven tools like Bidify can help with the RFP process.

The Go/No-Go Decision

Before diving into the details of RFP evaluation, it's essential to establish a structured approach to decision-making. One common method used by businesses is the Go/No-Go decision. This process involves assessing whether your company should proceed with responding to an RFP or decline the opportunity.

Here are some factors to consider when making the Go/No-Go decision:

1. Alignment with Core Competencies: Evaluate if the RFP aligns with your company's core strengths and expertise. Pursuing opportunities that play to your strengths increases the likelihood of a successful bid.

2. Resource Availability: Assess whether you have the necessary resources, including personnel, time, and budget, to effectively respond to the RFP. Overcommitting resources to an unsuitable opportunity can be detrimental.

3. Potential ROI: Consider the potential return on investment. Will the effort and resources required to prepare the proposal justify the expected revenue or long-term benefits? Hint: Bidify decreases your investment per RFP dramatically

4. Competitive Landscape: Research your competition and the potential competitors for the RFP. Assess your competitive advantage and the likelihood of winning against them.

Using Decision Matrices

Decision matrices are valuable tools that companies use to evaluate RFPs systematically. A decision matrix assigns scores to various criteria based on their importance and relevance to your business. These criteria might include factors like project size, client relationship, strategic alignment, and financial viability. By assigning numerical values to each criterion, you can objectively compare and rank RFP opportunities.

For instance, a simplified decision matrix might look like this:


Weight (1-5)

RFP A Score

RFP B Score

RFP C Score

Strategic Alignment





Resource Availability





Potential ROI





Competitive Landscape





Total Score




In this example, RFP C appears to be the most promising opportunity as it has the highest total score.

This approach alongside the right RFP tools can result in a significant increase in win rates. In a recent survey of businesses using such methods:

- 78% reported improved accuracy in assessing RFPs.

- 65% mentioned reduced response time for proposals.

- 82% noted an increase in the win rate of submitted proposals.

Selecting the right RFPs to pursue is a critical aspect of successful business growth. The Go/No-Go decision and decision matrices offer structured approaches to evaluate RFP opportunities. Leveraging AI-driven tools like Bidify can further streamline the process, saving your team time (and money) while reducing the risk of pursuing RFPs. The goal is to improve your chances of winning valuable contracts. By making informed decisions in your RFP pursuit, your company can achieve sustainable growth and success in a highly competitive marketplace.

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